In many of my jobs I’ve held over the years, I’ve had the opportunity to interview executives, mostly not Jewish, overseas, on the phone or via Zoom. I would do my best not to indicate where I was based, other than the restrictions on my working hours that might not seem exactly 9-to-5 Eastern time. My being in Israel was not something I was embarrassed about; it just wasn’t a topic I needed to insert into an interview about, say, the classified advertising business.
From time to time, though, an interviewee would ask me where I lived, and I wouldn’t hold back. “Israel,” I’d reply confidently. The inevitable next question, given that they could tell I didn’t have a Hebrew accent, was what brought me to the Holy Land. My usual answer: “Zionism.”
Now, though, I’m not sure I’d be comfortable answering like that. Zionism has become a pejorative in many international circles.
That doesn’t mean I’m no longer a Zionist. On the contrary, I believe deeply in the right of the Jewish state to exist. But it got me thinking about what’s happened to the concept of Zionism over the past few years and how that impacts what I can and should say.
A recent survey by the Jewish Federations of North America (JFNA) found that only one-third of American Jews say they identify as Zionist, even as nearly nine in ten say they support Israel’s right to exist.
That confused dichotomy clearly stems from the misperception that being a Zionist means you must support whatever actions Israel’s current government takes.
That’s not the case at all. I, like most of my friends and peers, strongly oppose the policies of the Netanyahu-led gang of thugs, crooks, incompetents and racists. This government is beholden to its most extreme elements, and that’s contributing to a poisoned discourse.
Yet, at the same time, I support this country with all my heart. It has been my home for 31 years and has indelibly shaped my identity, even if my language skills never pulled their weight. There’s that old saw that in the Diaspora you have to spend most of your time “doing” Jewish – our Jewish life in California revolved around synagogue activities – while in Israel, it’s all about “being” Jewish.
In Israel, my wife, Jody, and I have been able to raise our family in an enveloping Jewish structure – calendar, school, language, culture. I value the way Israelis are always ready to help each other, even when they’re yelling; the way we came together after October 7 to fill in the gaps of an absent polity.
You don’t have to search for your Jewishness – as a majority, it’s all around you. Nor are we obsessed with the issues that animate Diaspora Jewish life. “You’d really have to scour the Israeli Hebrew press to even find mention of the word ‘genocide,’” wrote Shalem College’s Daniel Gordis on his Substack, referring to one of the hot topics of American vs. Israeli disquisition.
This confusion about Zionism dovetails with the ad paid for by Robert Kraft that aired during the 2026 Super Bowl. In it, David, a Jewish teenager, is taunted by his peers who place a “Dirty Jew” yellow sticker on his backpack. He is ultimately “saved” by Bilal, a Black student, who places a blue Post-it note (a reference to Kraft’s Blue Square Alliance) over the yellow stickie.
This depiction of the Jew as victim is wholly out of sync with the Zionism we Israelis feel. We may get rockets lobbed at us (all too frequently), but we see ourselves as strong, tough, possessed of agency.
Liel Leibowitz, writing in Tablet magazine, proposed an alternative ad. In it, we’re shown Hezbollah agents getting blown up by pagers, Israeli Air Force planes over Tehran, news reports on the deaths of Hassan Nasrallah and Yahya Sinwar. A little on-the nose? Absolutely. I wonder how it would have played among Super Bowl viewers?
“We have the honor of being hated by an axis of the perfidious, the despotic, the hypocritical, the cynical, the deranged and the incredibly stupid,” said Bret Stephens, New York Times columnist and one-time editor of The Jerusalem Post, at this year’s State of World Jewry talk in New York.
Zionism “was never supposed to make Jews comfortable,” noted Adam Scott Bellows, the CEO of the Israel Innovation Fund, in The Jerusalem Post. “It was supposed to make Jews durable.”
Joel Swanson, a scholar of modern Jewish history at Sarah Lawrence College, emphasized in another Post article that Zionism is not a static single-use symbol for believing Israel should exist. There are many types of Zionism: political Zionism, cultural Zionism, religious Zionism, revisionist Zionism.
“To say ‘Zionism’ without adjectives is already to erase its internal diversity,” Swanson wrote.
He pointed to the Jewish philosopher Martin Buber, a committed Zionist who emigrated to Palestine. But, Swanson added, “He also advocated for a binational state, shared by Jews and Arabs…today, if you espouse Martin Buber’s views…without an emphasis on maintaining a Jewish voting majority, you are labeled an anti-Zionist.”
Nevertheless, I find Swanson’s thesis the most compelling: Zionism is multifaceted. I’m living proof – when I first moved to Israel, I was firmly in the religious Zionism camp. Over time, I became more of a secular, cultural Zionist. But I always had a place to fit in.
So, when I’m asked these days, “Why do I live here?” I will continue to answer, “Because I’m a Zionist.” I may have to explain a bit more; it’s not a simple one-line response anymore. But I’m not ready to give it up.
I first explained what Zionism means to me in The Jerusalem Post.
Photo by Levi Meir Clancy on Unsplash
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